Prescott aims to place all those product sellers in one place so that when you search for shoes, you receive wholesale results, not. : One of the biggest hurdles for new retailers is finding wholesale merchandise to sell. Be sure to research your own industry, however, for more specific verticals that can hone your searches or boost your advertising ROI for business customers. Here are 10 vertical search engines we've identified as useful to any business owner. "User traffic might be a little less, but the visitor is highly more qualified."
" a much more relevant user, a much higher conversion and a much better return on your investment," says Prescott. But if you're looking for highly targeted business purchasers, it may be wise to go vertical. If you sell a general consumer product, Google may be your best bet. The same logic applies when determining where to spend your search engine marketing dollars. "It's pin-pointing, accurate and only going to be for that topic you're searching for, having to scour through the billions of search results you'll get on a mainstream, tier-one search engine." "When we speak about an alternative search engine, we're speaking about something that's extremely industry-specific, very niche," says Jason Prescott, the owner of vertical search engine. While Google gets around 65 percent of search traffic today, it doesn't mean it's always the best place for your search. Market research firm Outsell predicts that the vertical search market will reach $1 billion by 2009. Vertical search is on the rise, and whether you're looking for business products, services or information, or a new place to advertise, vertical search sites can benefit your company. There are search options beyond Google-and we're not talking about Yahoo! and MSN. Tucows ( - CNET ( got some big news for you. Froogle ( - Yahoo Shopping ( - BizRate ( - PriceGrabber ( - PriceSpy ( There are many specialty search engines, including: Specialty search engines have been developed to cater for the demands of niche areas. Meta search engines take the results from all the other search engines results, and combine them into one large listing. More and more search engines these days are moving to a hybrid-based model. Hybrid search engines use a combination of both crawler-based results and directory results. Open Directory ( Note: Since late 2002 Yahoo has provided search results using crawler-based technology as well as its own directory. There are two major directories at the time of writing: The human editors comprehensively check the website and rank it, based on the information they find, using a pre-defined set of rules. The results (list of suggested links to go to), are listed on pages by order of which is ‘closest’ (as defined by the ‘bots’), to what the user wants to find online.Ĭrawler-based search engines are constantly searching the Internet for new web pages and updating their database of information with these new or altered pages.Įxamples of crawler-based search engines are:Ī ‘directory’ uses human editors who decide what category the site belongs to they place websites within specific categories in the ‘directories’ database. Then when a user performs a search, the search engine will check its database of web pages for the key words the user searched on to present a list of link results. The web page will then be added to the search engine’s database.
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The programs used by the search engines to access your web pages are called ‘spiders’, ‘crawlers’, ‘robots’ or ‘bots’.Ī spider will find a web page, download it and analyse the information presented on the web page.
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With the right website optimisation, the search engines can always deliver your site to your audiences.Ĭrawler-based search engines use automated software programs to survey and categorise web pages. These people are already motivated to make a purchase from you- because they searched you out. The great thing about search engines is they bring targeted traffic to your website. Many studies have shown that between 40% and 80% of users found what they were looking for by using the search engine feature of the Internet.Īccording to Search Engine Watch ( ) – 625 million searches are performed every day! Consider them your silent Public Relations firm, quietly working in the background. Search engines are an extremely powerful way of promoting your website online.
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